T-Mobile today announced that it has launched a new “Bring your own iPhone” campaign that encourages customers to use an unlocked iPhone on the carrier’s network. T-Mobile, the fourth largest mobile carrier in the United States, is also the only major carrier in the country to not offer the iPhone. The company, however, does allow unlocked iPhones on its network.
The new program adds demo iPhones in T-Mobile stores, as well as staff training about Apple’s phone. T-Mobile also says that it is working to improve its 4G HSPA+ network to allow iPhone customers to utilize the higher-speed network as well.