Google+ introduces custom URLs

Yesterday, Google product manager Saurabh Sharmaб═announcedб═that the Internet giant will begin rolling out the ability to create custom URLs for Google+ profiles. Currently, Google+ uses a unique number to identify individual user profile pages, but with these custom URLs, users can make it easy to view their profile.

Google says that it will begin rolling out these custom URLs to verified pages and people, and then to the general user base. Some brands, such as Toyota, are already using them.