According to industry analysts (viaб═Stuff.tv), Apple’s long-rumored HDTV may not be launched as soon as consumers were hoping. Analysts believe that the TV may not launch until 2014, and when it does, it will be exclusive to the United States as a result of content rights.
Informa’s broadband content and online video analyst Giles Cottle would find it “surprising if the Apple television wasn’t launched exclusively in the US first, as content rights can be a massive burden and have to be managed on a country-by-country basis.”
Then, of course, there’s the all-important question of money. Sure, Apple’s swimming in the green stuff Б─⌠ but the existing Apple TV’s main market is still mainly in the US, and Erickson believes that Apple “wouldn’t want to spend the effort and marketing dollars to push a TV in markets where both Apple video product demand and local content availability are low at the current time.”