Report: Apple planning to introduce cheaper $799 MacBook Air in Q3 2012

According to a report from DigiTimes, Apple is planning to introduce a cheaper $799 MacBook Air sometime in the third quarter of this year. Currently, the entry-level MacBook Air comes in at $999, and the new price is likely to compete with recent introductions of “ultrabooks” from competitors.

Although Acer has recently reduced its ultrabook shipment target, Intel continues to aggressively push ultrabooks and is aiming to have the devices priced at US$699 in the second half of the year. However, if Intel is unable to bring down ASPs to its goal, the price gap between ultrabooks and the US$799 MacBook Air may further postpone the time ultrabooks become standardized, the sources noted.

It’s unclear how Apple will achieve the price drop, however.
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