Microsoft announced today that it will no longer be participating in the Consumer Electronics Show (CES) after the 2012 conference this January. The company says that its product timelines do not match up with the show's January timing, but Microsoft plans to continue to participate in the show.
- What’s the right time and place to make announcements?
- Are we adjusting to the changing dynamics of our customers?
- Are we doing something because it’s the right thing to do, or because “it’s the way we’ve always done it”?
After thinking about questions like these, we have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.
CES 2012 begins January 9.
