Earlier today, Twitter announced a major redesign of its website and mobile applications. The new design puts heavy focus on discovery and seeing only what matters to you. Alongside the new design, Twitter also announced that it has launched the ability for brands to create pages on the microblogging service, rather than normal accounts like it has been prior to today.
The brand pages will sport a large header image, perfect for a logo, tagline, and/or other visuals.
You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.
Twitter has launched these brand pages with 21 companies today and will slowly be rolling it out to the world in the future. @AmericanExpress and @Staples are two accounts that have brand pages setup.
[...] the announcement of a completely redesigned website and mobile application, and brand pages, Twitter also announced that it is introducing the ability for people to embed single tweets onto [...]