Activision announced today that Call of Duty: Modern Warfare 3, which was released earlier this month, has broken two records for Xbox LIVE statistics. The first is that more than seven (7) million multiplayer hours were collected at the end of launch day; the record was previously held by Call of Duty: Black Ops at 5.9 million hours. In addition, more than 3.3 million gamers played Modern Warfare 3 on launch day, breaking Black Ops's previous record. 

Activision also revealed that the new first-person shooter game broke a record with 3.3 million concurrent gamers on Xbox LIVE. The publisher is stating that $775 million have been brought in with revenues. 

"With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard.  "Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world.  We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made.  Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson."

Activision previously announced that Modern Warfare 3 sold 6.5 million copies in the first 24 hours of availability.