Last December, Google unveiled a URL shortener that formatted a link as "goo.gl." The service has been in development since then and has only been accessible via an API.
We first introduced the Google URL Shortener (goo.gl) last December as part of Google Toolbar and Feedburner. Since our initial release, we’ve integrated the technology into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator, but people have been asking for a direct way to use the service. Today we’re giving goo.gl its own website (http://goo.gl/, of course!). We don’t intend to overload goo.gl with features, but we do want it to be the stablest, most secure, and fastest URL shortener on the web.
Google promises near 100% uptime, span detection, and speed, which they believe will set them apart from the other URL shorteners.
