The New York Times is reporting on a new research note from Pew Research Center's Project for Excellence in Journalism which found that Apple was the most covered technology company in media during June 2009 to June 2010. The note mentions that Apple was the focus of over 15% of technology-related articles and stores appearing on media outlets.

In the battle among the tech titans, Apple Inc. won the title in the last year for press appeal. The 34- year-old company attracted more coverage from the mainstream press than any other technology company - and the bulk of it was positive. Its popular devices and orchestrated PR strategy helped it even outpace Google Inc.

From June 2009 through June 2010, 15% percent of the technology stories focused primarily on Apple, versus 11% about Google.

On a related note, only 3% of technology-related articles discussed Microsoft.

As far as social media goes, Twitter and Facebook came in at 7% and 5% respectively.

The two social media platforms, Twitter and Facebook, came next (7% and 5%). Twitter’s coverage during this time period largely centered around its communication role during the Iranian protests in the summer of 2009. Attention to Facebook was largely focused on the service itself and its interaction with its users.