The Financial Times is reporting that Google has been in talks with several major Hollywood movie studios about bringing a pay-per-view style rental service to a Google product by the end of 2010.
It's unknown whether the service would be integrated directly into YouTube or another Google service, such as Google TV. If announced, a pay-per-view service from Google would make the company and Apple even more direct competitors.
The report mentions that negotiations have been ongoing for several months, but several movie studios have become increasingly excited about the possibility of bringing movie rentals to Google services. The report also notes that the service will only be available in the U.S. to begin with, but will expand to other countries later.
Finally, the report mentions that movie rentals will cost $5, compared to the iTunes Store's $3.99 movie rental price.
It seems like we'll have to watch this closely as the story develops to see what happens.
