A short film, Apple of My Eye, has been posted on the Internet. The film was entirely shot and edited, using iMovie on the iPhone 4, on iPhone 4. The video does a great job showing how iPhone 4 records HD video and handles audio, in less than 90 seconds. Also, the video shows the capabilities of simple, yet feature-filled, video editing on iMovie on the iPhone 4.

The entire process took 48 hours.