If you have an Amazon Kindle a $9.99 bestselling eBook will be familiar. Many people have been curious about the prices in the iBook Store that will be released with the iPad. As you can see in the appadvice.com picture the books are priced at $9.99. What makes this better than the Amazon Kindle's prices (for publishers) apple shares a higher ratio of the sale with publishers. At 50:50 at Amazon and 70:30 for Apple this will surely lure publishers to Apple's side of the eBook market.